In one of my class assignments for a group project, we are working on a Harvard Business School case study, about Olympic Rent A Car. It’s rather fitting in our scope of mileage/points earning. This case study was originally published in December 2013, right before Delta announced that mileage accumulation would be based off of revenue. I never thought that having this blog would have any relevancy to my classes.
For our assignment we are to come up with a 20 to 25 minute presentation:
- Executive Summary
- Situation Analysis
- SWOT Analysis
- Primary Problem Definition
- Development of Alternatives
- Evaluation of Alternatives and Recommendation to Management
- Appendix – Used for exhibits that are not part of the actual presentation
I did primary problem definition and development of alternatives. For the alternatives, I suggested:
- Cobranded credit card
- “Enhancing” the current program, really a program devaluation
- Or as the HBR case suggested, move forward with revenue based points earning
I’m only in one class so far, but I am so happy to be part of the MBA program. It’s very exciting, I’m learning quite a bit.
Sounds interesting. Too bad you had to settle for Harvard. 😉 (Says the girl who went to some school down in New Haven…)
@LeslieH /humblebrag
Guilty. 😉
Awesome! I remember when in my MBA program, it was always exciting to be able to link things to what I was *really* interested too.
Hope this is the first of many great linkages!
Hopefully! If this class is the start of things that interest me, I’m excited
Harvard? Yale? Are those even accredited colleges?
😀
He likely doesn’t go to Harvard. They even use Harvard case studies down at the local community college….
Yup didn’t get into Harvard, just using a case study.
Probably for the better since the only think Harvard produces is like-minded (arrogant) thinkers.
Everybody knows the best b-schools are in the southeast anyway…
That’s absolutely correct. I attended James Madison University, which is the Harvard of the south.
And remember, if you’re called the “Harvard of the ” that is totally legit.
You guys crack me up. One of my old coworkers attended JMU.
Oh, no, the dreaded SWOT analysis. Kill me!