A friend of mine MilesWhip pointed out to me a rather significant development with the Chase Sapphire Reserve. He pointed out that Southwest Points are no longer valuable if you have a Chase Sapphire Reserve. While I don’t fly Southwest often, I do fly Southwest a few times a year.
Why do I say this? Because, if you go based on the argument that Southwest Points are worth roughly 1.5 cents per point, and you can book travel via the Ultimate Rewards Travel (over the phone), with the Chase Sapphire Reserve, you get 1.5 cents per dollar. In other words, you get the same value, however, going through Ultimate Rewards, you can still earn Southwest Points on your flight.
So lets break this down to the options once you have Chase Ultimate Rewards points:
- You could transfer points to Southwest and then book awards at roughly 1.5 cents of value, and earn nothing for your travel.
- You could use Ultimate Rewards Travel and book flights on Southwest for 1.5 cents per point, and earn Southwest Points for your travel.
- You could transfer your ultimate rewards points to United and fly Lufthansa First Class. Ok… maybe not that.
And if you have a Southwest Companion Pass, fear not, booking through Ultimate Rewards Travel is no problem. Book your ticket, then call up Southwest and add in the companion pass. Simple as that.
With the Chase Sapphire Reserve, transferring Ultimate Rewards to Southwest doesn’t make sense. You can actually earn more by booking through Ultimate Rewards.