Thanks to reader Amy C for pointing me to a cosmetics blog discussing Comenity’s new Ultamate Rewards credit card, which of course is not to be confused with Chase’s Ultimate Rewards cards. One develops a certain way of thinking in this hobby and it’s fun to see a different take on a product from somebody outside of the usual group of blogs and commenters. And I don’t use the word “normal” pejoratively: however appalling it may be to not maximize one’s credit card rewards, doing so is a weird thing in the sense that the vast majority of people just aren’t into it.
Here’s the review over at a blog called Nouveau Cheap (“Your guide to budget cosmetics since 2009”). I liked this lengthy disclaimer:
IMPORTANT! PLEASE READ: I am not Ulta, I am not MasterCard, I am not a financial advisor, and I am not Equifax. As with ANY credit card, there are important things you need to be aware of before you decide to apply. I am not telling you to apply for these cards, and I am not advising you to apply for these cards. I am merely telling you about the perks if you choose to sign up for either of these cards. So please CLICK HERE and read EVERYTHING. Read the large print and the fine print. Call Ulta and ask questions. If this is your first credit card, consult trusted friends or family members first. Review your financial situation. Do everything you can to get as much information as you can before making up your mind.
I haven’t seen anybody write anything like that in a while, so that was actually kind of refreshing. Which is fine for most of us since we’re experienced users of credit, although there have been reports of newbies getting in over their head at the behest of the credit card sales industry.
Let’s move on to the comments:
Ok, so I have a credit card I use on makeup and then pay as cash at the end of the month. Applying for this makes sense. I can get Ulta points shopping at Sephora! How funny is that?
Remember when the Amex Open program had a Hyatt discount and it made more sense to pay for a Hyatt stay with a Starwood business card? I guess this is the cosmetics world equivalent of that. Your move, Sephora!
And this was interesting too–apparently hotels, airlines, and credit card companies aren’t the only ones who like to make their rewards programs worse: