Citibank’s credit card unit, which has been tearing it up as of late, has added another card to its lineup. I received the following email yesterday:
Your Brooks Brothers Credit Card account currently issued by Synchrony Bank is being acquired by Citibank, N. A. on June 19, 2015. Effective June 19, 2015, Citibank, N. A. will become the owner and issuer of your Brooks Brothers Credit Card account, including all balances due on your account.
I recently wrote up Citi’s retail and store-branded credit cards here, so add another one to that list. Interestingly, Citi seems to be copying some of Synchrony’s retail card marketing techniques. In February, I received a Best Buy credit card offer of a $20 reward certificate in exchange for using my credit card three times. This is the sort of offer I’ve seen on things like the Banana Republic card, but never before on a Citi card.
Incidentally, the Dillard’s credit card recently changed hands from Synchrony to Wells Fargo. Is Synchrony in an Amex-like state of decline right now, or are the big banks just paying too much for credit card portfolios?