Yesterday, I asked whether the blogosphere had “over covered” #bumpgate, where we witnessed video of United’s dragging a passenger off a plane.

Well, today, I thought I’d attempt a bit of lighthearted-ness with coverage of what some airlines have responded to the event with.

Take for example, this advertisement which may or may not be real from Southwest:

Credit: Jordan

Or, perhaps Air Jordanian’s response:

We are here to keep you #united Dragging is strictly prohibited 🚫 pic.twitter.com/CSjZD7fM4J

— Royal Jordanian (@RoyalJordanian) April 10, 2017

Emirates got in on the fun as well with a video specifically addressing United Airlines’ CEO Oscar Munoz:

Folks had some fun too on Twitter

Here we see the next evolution of Basic Economy, in light of United’s #bumpgate

United Airlines is pleased to announce new seating on all domestic flights- in addition to United First and Economy Plus we introduce…. pic.twitter.com/KQjPClU2d2

— McNeil (@Reflog_18) April 10, 2017

And, of course the parody accounts had to jump in as well. 

Aren’t we glad we live in the US? Here we can attack airline customers, in France they attack airline executives! pic.twitter.com/9swVSr4wTk

— Fake Oscar Munoz (@fakeunitedoscar) April 11, 2017

and perhaps a response to Southwest’s advertisement: 

Thanks to @GutenMatt for this great new slogan! pic.twitter.com/GShkSyLQNL

— Fake United Chairman Oscar (@FakeOscarMunoz) April 11, 2017

and of course there was also United’s poor timing:

Love the new app. pic.twitter.com/azpVZfTDq5

— ian bremmer (@ianbremmer) April 11, 2017

Final Thoughts (for now) about Responses to United’s #BumpGate

I think I said my peace about the horrific incident that happened on Sunday night. While this is something that should never have happened, and both sides could truly have prevented it from happening the way that it did, it did. I’ll leave the more meaningful reports to View from the Wing, as he’s covered the event pretty consistently over the last couple-few days.

That said, if there’s one thing that I always try to do, is to highlight the humor in things. Its a character flaw–or feature–and so hopefully this short post on airline responses and some social media responses to the incident will give you some laughter. After all, while this is a horrible thing, laughter can sometimes be a healing and uniting emotion.

What was your favorite response to United’s #BumpGate?