Univision Credit Card launched by Comenity!

The Univision credit card is here! In the news this week in the Columbus Dispatch:

Alliance Data Systems’ Columbus-based card-services business has signed a new, long-term agreement to provide co-branded credit-card services to the Spanish-language TV network Univision.

The new Univision MasterCard credit card and loyalty program will reward card members with redemption options, including Univision-branded merchandise, exclusive content and experiences that could include “behind-the-scenes video” and VIP access at events.

You may know Alliance Data Systems better as Comenity Bank, the name under which it operates its credit card unit. The linked article made me think that the Univision credit card was a new product, but apparently it already exists. Here are the benefits, as marketed on the site:

• Zero Annual Fee
• Earn 1,000 UniPuntos just for making your first purchase
• Get 2 points per $1 on gas and groceries, and 1 point per $1 for all other purchases
• Track and redeem your points online
• 24/7 bilingual customer service so you can communicate your way
• Zero fraud liability on unauthorized charges
• Over 4,500 rewards just for you!

In other words, there’s not much to recommend the Univision Credit Card. If you really want a piece of plastic with the Univision logo, there’s always the Univision debit card. As always, your baseline should be a no-annual-fee 2% cashback card like the Citi Double Cash. I don’t know much “UniPuntos” are worth, but even assuming one cent per point, dos puntos per gas/grocery dollar is nothing to write home about it. Comenity isn’t too keen on letting you learn anything about how the rewards work before you sign up for the card.

And this was amusing: Remember up above where the bilingual customer service is mentioned so that “you can communicate your way”? Right below that it says, “The application process is provided in English and Spanish as a courtesy to our customers. Further account servicing and communication may not be available in Spanish.” Ladies and gentlemen, Comenity Bank!