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Via Marketing Sherpa, here's a fascinating case study showing how banks use all that information on you they're always trying to gather. The background to this is that Team Sony was trying to get people to sign up for the Sony credit card, which is … [Continue reading]
TWO BLOGGERS IN ONE!: When I leave India it’s with a tremendous sense of perspective. The experiences I have there always remind me of what is really most valuable – like the importance of family and the importance of being a good person. Concepts … [Continue reading]
GOOD DEALS FOR SINGAPORE AIRLINES MILES: You may have heard at some point in the OMG CHASE INK 60K!!! extravaganza that Ultimate Rewards has added Singapore Airlines as a partner. The Points Guy has a good rundown of possible uses for these miles. … [Continue reading]
A lot of us enjoy outfoxing the powers-that-be, so maybe some of you will enjoy the story of how my six-year-old son managed something similar. He was at the mall with Mrs. PFD to get a new pair of shoes. On their way out, she received a phone … [Continue reading]
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