In today’s challenging world, the story we hear too often is that of the little guy facing down a cold, heartless bureaucracy. But not this time!
David Blakeney of Columbus, Ohio never used to give banks much thought. Just like millions of Americans, he deposited his paycheck into his checking account, paid bills, used a credit card, and that was that. But all of that changed one February morning when a truck driven by an uninsured driver ran a stop sign and broadsided his Honda Civic.
Faced with a long, grueling rehabilitation process and $387,000 in medical debt that had him considering bankruptcy, David was despondent. Until, that is, he opened up his email one morning to find a message from Chase offering him 5,000 Ultimate Rewards® points–and all he had to do was add an authorized user to his Chase Sapphire Preferred® card!
Awesome!
“Chase credit cards with Ultimate Rewards® let you earn on all purchases and redeem for just about anything you want: travel, gift cards, cash back, experiences and more,” explained Chase Senior Vice President of marketing Leslie Kolakowski. “Points don’t expire as long as your account is open. And it’s easy to redeem wherever you are – online or through the Chase mobile banking app.”
Talk about heartwarming!
David’s wife left him shortly before the accident, but he’s looking forward to adding an authorized user as soon as he identifies the right candidate. Meanwhile, Chase’s credit card division is enjoying some well-deserved publicity for doing the right thing. A Chase spokesman modestly declined to discuss the specifics of the bank’s generosity, but the email to David said the offer was “exclusive.”
I guess you could say the “chase” for credit card greatness was “ultimate”-ly successful!
Was it exclusive or targeted?
Waiting for the link to appear in reddit/churning…I keep refreshing the page so I can be First!