I haven’t seen much publicity about this one, but Apple and Barclaycard recently launched a new card. It’s officially called the “Barclaycard Visa with Apple Rewards“, (not, you know, the Apple Card or something sensible like that) and the awkward name reminds you that this is a half-assed card that does not have the consumer in mind. [Read more…]
Who owns the credit card blogs?
“A company that helps you find the perfect credit card is now worth $1 billion,” said a recent headline in Business Insider:
Credit Karma, a credit-tracking personal finance site, raised $75 million on Monday in a new round of funding that values the company at more than $1 billion, The Wall Street Journal reported.
The new funding, coming just six months after its $85 million Series C, was led by Google Capital, Tiger Global Management, and Susquehanna Growth Equity. The 7-year-old company now has raised over $193 million.
Credit Karma is one of the big players in credit card affiliate marketing. Another big one is a company called Bankrate.com. BankRate owns CreditCards.com, a credit card marketing site disguised as a credit card advice site. [Read more…]
Congress to clamp down on frequent flyer mile devaluations?
Over at CreditCards.com there’s an interesting interview with Representative Alan Grayson (D-FL). Grayson, like most members of Congress, is a frequent flyer, and he’s not too pleased with how airlines have treated their loyalty programs. Check this out:
Q: What specifically needs changing?
A: One element is the frequent devaluations. The programs went in some cases for decades without devaluing. Now, they do it once or twice a year. Another element is the lack of availability at the touted award levels. In some areas, you can look almost a year in advance and you don’t see a single seat available at the award level that the airlines claim is available when they are advertising these programs. Another element of it is changes without notice. Historically, airlines gave changes with a year’s notice. The National Association of Attorneys General recommended that be the standard, and now we’re seeing in some cases changes with no notice whatsoever. All of those activities are deceptive.
Q: What is it you would like to have done? Simply an investigation or are you looking for particular policy changes?
A: There is clear evidence at this point that there is misleading and deceptive activity on the part of the airlines. The frequent flier programs need to be reformed, either voluntarily or through regulation. The best case scenario is that everyone realizes — either voluntarily or through regulation — that there should be one year’s notice to changes in these programs, that there should be availability on every flight at the advertised levels and that the devaluations either stop or occur at very lengthy intervals, with some kind of business justification.
Grayson does not seem concerned with hotel or credit card rewards programs, only airlines:
Q: The majority of frequent flier miles are actually earned not by flying, but through credit card partnerships or other partnerships. Is part of the scope of this looking into other forms of miles and point currencies created by credit cards or hotel programs?
A: By far the largest of the loyalty programs that involve these kinds of arrangements are airline programs. This is the focus of activity. In recognition of that, the banks have paid literally billions of dollars to try to hook up with airlines to promote their frequent flier programs to credit card holders. Although credit cards are a very large part of the program, they aren’t the focus of the deceptive elements of the programs. The deception comes from the fact that they’ve essentially created a private currency, and the airlines are cheating their customers by devaluing it.
The whole interview, plus the background, is here.
What do you all think? Should the feds intervene in the frequent flyer frequent devaluations?
Barclaycard cracks down on satire!
Last week, after I hit the publish button on my infamous “world’s most amazing advice column” post, I immediately emailed our fearless website leader Matt, “If you feel the need to kill that last one, I totally understand. But goodness gracious, that was a lot of fun to write!”
The reason I figured there was a chance of blowback was that the post was a reductio ad absurdum of online credit card marketing. The way the system often works is bloggers think of some pretense for selling cards and then write a half-assed post about it. No matter what the issue or problem is, you can bet the answer will involve an affiliate credit card link! [Read more…]
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