After a deal is done, I find it helpful to look over the results and take away any lessons learned for future promotions. Today I’m analyzing the Rite Aid “New Year, New You” promotion that gave 2 free Hyatt nights…
Slippery Slope, Party of One: Where Do You Draw the Line?
I’ve gotten some blowback this morning and would appreciate your take. No wrong answers here as I attempt to answer the question for myself, too.The context: most of you know that United Airlines had a mistake fare posted yesterday for…
PSA: What a Girl DOESN’T Want for Valentine’s Day
Guys, Valentine’s Day is fraught with marketing trying to convince you that we want this crap: flowers, cheap trinkets, (gag)-grams. I’ve already told you to get her out for a solo getaway, but in case you aren’t ready for an overnight,…
Disney World Hotels: On or Off Site? (Revisited)
After one stay at Disney World’s Saratoga Springs, I firmly advised folks to skip expensive Disney World hotels in favor of off-site options. However, after 2 more stays on property, I need to amend and clarify my recommendations. Now that…