Cathay Pacific has partnered with the Hong Kong Beer Company to create a beer brewed for 35,000 feet enjoyment. They are calling it Betsy, after the namesake of Cathay Pacific’s first aircraft, a DC3, named “Betsy”

Enter the Worlds First Beer Brewed for 35,000 Feet

We all know that flying dulls the senses. That’s why the difference in pressurization between the 787 and the A380 makes a difference. In fact, I recently discussed the dulling of the senses–with respect to wine–with Aaron Nelson:

great way to unload crap wine you got at a massive discount while people gulp it down & blame the headache on the pressurization tho

— Aaron Nelson #Lakehouse 👨‍💻 👨‍🔬 📊 (@SQLvariant) February 14, 2017

The fact is, we lose a lot at 35,000 feet, and while airlines have tried to mitigate that loss of taste from choosing what’s available, Cathay Pacific has worked to brew anticipating that loss of taste from the very beginning. Here’s how they did it, in video form:

The key aspects that Cathay Pacific and the Hong Kong Beer Company felt that they needed in order to create a beer brewed for 35,000 feet:

Source: Cathay Pacific

Even cooler, Betsy includes Dragon Eye Fruit from Hong Kong, and Fuggle Hops, from the UK. How appropriate that you can enjoy Betsy on flights from Hong Kong to Manchester and London. 

Will you go out of your way to fly Cathay Pacific to enjoy Betsy? Have you tried other beverages created for enjoyment in the sky?