You bring up another interesting point. There are large, well respected FA firms-- Buckingham Asset Management (Larry Swedroe is a principal) comes to mind who claim fee-only status:
Code:
http://buckinghamadvisor.com/choosing-a-trusted-advisor-041713/
but if you reading their ADV forms-- so very, very important, you will find things like this:
"OTHER COMPENSATION
In their separate capacities as registered representatives and/or insurance agents or brokers, our Advisory Representatives are eligible to receive incentive awards (including prizes such as trips or bonuses) for recommending certain types of insurance policies or other investment products that we recommend. While we endeavor at all times to put the interest of our clients first as part of our fiduciary duty, the possibility of receiving incentive awards creates a conflict of interest, and may affect the judgment of these individuals when making recommendations. OR
"As disclosed in the preceding section of this Brochure (Item 10),
related persons of our firm are separately registered as securities representatives of a broker-dealer, investment adviser representatives of another registered investment adviser, and/or
licensed as an insurance agent/broker of various insurance companies. Please refer to Item 10 for a detailed explanation of these relationships and important conflict of interest disclosures."
Also many of the larger FA firms are compensated by custodians -- Fidelity, Schwab, etc.-- with special software, money, other services. From Evanson Asset Management website (fee-only) "The firms [(custodians] also make available other products and services which may benefit [Evanson]. and its clients.
Fee-only is not as precise as one might want it to be!
Fee- onlyh