Marriott is acquiring SPG in a 12.2B deal. Since Marriott have a totally crap award program (with perhaps one exception) that’s really not great news for the travel ‘community’.
My biggest worry from this transaction is that my SPG points will become Marriott points. While I don’t have too many, 52K for me, 12K for the Mrs, I don’t want them to become Marriott points. Right now, I could transfer 20K SPG to 25K AA, so that means I have about 79K potential AA points sitting there today, vs 1 night in the Marriott methadone drop in center in Boise, Idaho should the points merge.
What to do?
When a company acquires another, they typically merge the award programs. As such, I expect if I do nothing, one day I’ll get an alert saying that I am now the proud owner of a bunch of Marriott points. The question though, is what to do about that.
Do you take control of the situation, or let the situation take control of you?
Interestingly, the latter seems like the incorrect, inferior election. However, if we draw a correlation with the stock market, the key is not to try to control every outcome, but rather have sufficient diversification in place to weather the storm. You can’t control the myriad of random events that are in place, but you can control their impact on your situation.
In other words, how do you best position yourself (at all times) to be protected from swings in the market of stocks or points?
In the SPG example, I feel confident that the points will merge and devalue. However, I don’t know when, or with how much notice. It is likely to be up to a year to happen. If we transfer out of SPG in a knee jerk manner, what does that do?
Case 1 – you screw it up
If your need for AA miles isn’t immediate, you could be transferring out of the frying pan and into the fire. For example, you might now be sitting on too many AA miles, and they then announce a devaluation. Or, in some weird twist of fate, SPG continues to offer transfer bonus ‘bonuses’ to drain accounts (unlikely, but you never know…)
Case 2 – you get it right
You transfer out, and the next day everyone else in the world gets pushed from SPG to Marriott, with or without due warning. You go on to book your First Class ticket to somewhere exciting, and cash in your Marriott tier 3-5 cert for 7 nights at Al Maha #boom
What to do?
Meditate. Visualize every possible outcome and find out which ones you will be happy with. You can never perfectly ‘time the market’ to get the best possible value, but you can position yourself to be protected from the biggest falls by thinking calmly, and making actions that work in your favor.
One thing that I did do was look up if I could internally transfer SPG, and the good news is that you can (as of now..) by using this link this is good because SPG adds the airline transfer bonus of 5K only when you move 20K, so in my case, my 50Kish and 10Kish become 60K ish, and gain 3x5K transfer bonuses should I elect to go that route.
Personally I’m thinking to transfer to AA, and hoping that my Marriott cert is usable at SPG when I extend it to top tier early next year.. remember, you’ve gotta visualize it being possible in order to achieve it!
PS – watch out for anyone giving speculative advice about this and recommending you get another SPG card – chances are they get paid commission for that advice and don’t give a rats backside if you get stuck with Marriott points or not.
Ted says
Nice writing Matt. Another level headed post that gives us a lot to think about. Keep up the good work.
Carl says
I have 2 SPG cards (acquired during the bonus push a couple months ago) and a relatively decent pile of SPG points. I am going to just wait and see. The merger will take *at least* six months, so I need not rush and do anything.
Personally, the Marriott cards are via Chase and if they want me to get their card, then I have the way more than 5 apps in 2 years difficulty with Chase. Maybe in this case they would offer a special dispensation, but I have time to wait and see. I am thinking that the “Loyalty Programs” might take even longer to merger than the actual companies. Possibly, due to the popularity of SPG’s program, they may keep both for an extended period of time.
I think it is a great time to simply wait, accumulate points as before, with *some* restraint maybe, and wait and see what happens and watch where the chips may start landing. (Use some of those Aria chips, Matt!)
Matt says
That works- the key is being OK with that in the event that things change unexpectedly. I do think that you’re probably right in the assessment, but the amount I would ‘bet’ on that would need to fit into my parameters for comfort.
Carl says
(Dang. Forgot to click for follow ups. Sub!)
Selt Wonafly says
Part of the strategy is definitely opening SPG cards if possible. As I closed my personal after they increased annual, I will be adding a business SPG to my next round around January. Yes I too will transfer out but I will only have two increments of 20k (the airlines is yet to be decided), so I may keep the extra few thousand points laying around or rather will book a hotel for it. It always can be rescheduled or cancelled.
Scott C says
It may take couple of years for business merging complete and Marriott take only 50% of Starwood share. So they may be not use the same point system.