One of the first questions people ask, after finding out that comped cruises don’t come from mLife matches via Hyatt is: what about the shipboard perks? If you recall the chart I recently posted, that includes some real ‘goodies’.Since Hyatt flooded the market with Diamonds, which match to mLife Platinum, people are keen to know […]
Rethinking Loyalty – the next frontier
I’m undecided as to whether loyalty programs are stupid or genius at this time. I see them as stupid as I can gain huge value from them, but in the same breath, I see otherwise smart people falling over themselves to gain ‘status’. Status is a bad long term bet. You buy something with real […]