Hi, it’s me, 3rd year diamond in the Hyatt Gold Passport crown. And up until recently I felt like the Belle of the Ball. Sure, it took 25 individual stays a year to keep your attention, but oh- the rewards! Besides the delightful suite upgrades and the lovely club visits- I just felt the love. Goldie, you weren’t just a loyalty program to me, you became much more. So much more that I made decisions against my own financial best interest just to keep your affection.
And that’s where the problem started. When I started forgetting you were a company with needs of your own. I blame myself. However, recent events have jolted me back to reality:
- The Diamond Status I worked so hard to obtain was given away willy-nilly on Twitter. At first I was concerned, but then Hilton offered me a new Diamond so I guess what comes around goes around. At least Hilton’s status match system seems to have some rhyme or reason.
- Your growth is coming in Hyatt Place and Hyatt House: properties where status matters exactly squat. That’s actually a good thing in my book, but it does change the relationship.
- This weekend was my 4th stay at the Chesapeake Hyatt, my family’s Kellerman’s, and it left much to be desired. Prescription drugs on my room’s carpet and beer bottles strung around the common areas at 10AM (among many other things) marred the stay. While your social media team was their usual responsive selves in the moment, it’s now been 4 days and I’ve yet to hear from you. The last time I asked for your help you were there in less than a day. Updated: I did hear from Hyatt a week after the stay with an apology and reimbursement.
It’s not just you that’s changed- I’ve changed too. In 2015 I’ve spent over a month with you already, with 10 more days planned. 4 of those days are purely to make sure you bestow diamond on me next year. I’m really beginning to wonder if I’m wasting my time (and money). I’ll go through with my plans this year because we’re so close it seems silly not to.
2016? I have one night booked so far.
You might ask, “where are you going to go? SPG’s a goner, Marriott stinks, and the diamond Hilton gave you is zirconia compared to me”. And you’d be right. But here’s the thing: I can live without your diamond. I’d rather not, but I can. For the first time in three years I find myself going to Kayak before going to Hyatt.com. Just to see what’s out there.
Because you never know.
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