Could Southwest’s pending devaluation hurt it more than us?

Historically,  Southwest has had more simple frequent flyer programs. Back under Rapid Rewards 1.0 they kept it so simple you only needed credits, which had no linkage to fare prices, segments, or distance flown. Rapid Rewards 2.0 and 2.1 still stuck with a simple approach of fixed earning values and fixed redemptions-just with 3 tiers/levels.…