Last night, in the midst of Notre Dame shutting out Michigan, a photo of a potential new Southwest Livery was leaked. Airline Reporter covered it, along with Frontier’s new livery.
The leaked livery isn’t a huge change.
By my eye, its a bit brighter, but really, the biggest change is the location and font of “Southwest”. Take a look at the old one:
As far as why Southwest would make a change now – I’d offer there are a bunch of reasons. First off, we do know Southwest is promoting an event on Monday.
We’ve been working on something special. And Monday, we’ll get to the heart of the matter. ❤️ #SouthwestHeart
— Southwest Airlines (@SouthwestAir) September 7, 2014
What else could precipitate such a change? Well, the AirTran brand is on its way out. Other than that? Maybe they just needed a change? Personally, I like the old livery. Maybe its the blurry photo, but I’m not a huge fan of the name over the windows.
What do you think? Do you LUV Southwest’s new livery?