Note: This is a scheduled post – and I will make every effort to update it as new Amazon Prime Day updates become available, more so in the first half of the day, as I’m on the other side of the world at the moment.
Today is the day we have all been waiting for! Today is Amazon Prime Day! And there is a lot to be excited about. For resellers, this is Amazon’s Black Friday–or better: Christmas in July!–, with more than 300 sales per second last year, can it live up to the hype in its second year? For consumers, you will be treated to tons of great deals–or so we hope!–including Lightning Deals, Gold Box deals, and I suspect, resellers dropping prices to leverage the additional attention and traffic that Prime Day brings
Amazon Prime Day for Resellers
You will certainly want to keep tabs on your pricing. I suspect that some resellers will be dropping prices to undercut. Autopricers will no doubt be the a pain today. But with the additional traffic, this may also be the time when you monitor your sales and see whether you can eek out a few extra dollars, because no doubt there will be a great many consumers looking for a great deal, as well as looking for things that they might not have realized they needed until Amazon offered a suggestion.
One caveat: As you are identifying products to source — as we never stop sourcing (kind of like Glengarry Glenn Ross), be wary of rankings on Amazon Prime Day. I suspect that the metrics will be very questionable, given promotions and specials.
Amazon Prime Day for Consumers
Amazon has set up a handful or resources, including the Amazon Shopping App, and the Amazon Facebook Page. You can of course continue to monitor Amazon’s website for the lightning and goldbox deals. I wish I had further insight but I don’t – I can tell you that Amazon has been soliciting sellers selectively, and asking for rather significant discounts, I could throw out percentages, but I won’t. I’ll just say that the deals should be good, but they will go fast. That was the biggest complain last year. So if there’s something in particular that you have your eye on, set an alert on the Amazon App.
Wrapping Up
Whether you’re a reseller who has hopefully gotten your stock into an Amazon Center and are looking to maximize this Christmas in July, or if you are a consumer looking for the latest deal, Amazon Prime Day is for you. It will be exciting to watch!
Are there any products you are looking at for Amazon Prime Day?
Are you planning on lowering a bit along with the repricers or holding pat today Trevor? Or just playing by ear?
@Craig – I thought I had responded – sorry – I didn’t really lower, I found that the repricers helped clear out inventory – the past 2 days have been significantly better than Prime Day for me.
No worries, I know you were also on travel while putting some other articles out there 😉
My sales stink. Products stink and these repricers are killin me since Amazon introduced them. I’ll have to take more notes this time at the DO
@Craig – you make a great point on AZ’s repricer. There are strategies for that. Will see if I can work that into the DO.