I received an e-mail today from Chase / British Airways essentially offering a 2x bonus (I think its really 2.25x because you get 1.25x on all spend) I’m not sure if this is targeted (although my e-mail did have identifying features which make me think it might be). I haven’t used my British Airways Visa credit card a whole lot, so that could be a contributing factor. Here’s the additional details:
Earn 9,000 Bonus Avios after you spend at least $9,000 on your British Airways Visa® Card from January 1 to March 31, 2015.
1. Use your card. Spend $9,000 in purchases on your British Airways Visa Card during the promotion period. Any purchase counts!¹ 2. Receive 9,000 Bonus Avios. These are in addition to the Avios you earn on every purchase, everyday. 3. Redeem for as little as 9,000 Avios on British Airways and oneworld® plus taxes, fees and carrier charges. For the most current information visit ba.com.
It seems pretty vanilla, spend $9,000 and get 9,000 Bonus Avios in addition to the 11,250 you’d get from regular spend. Ironically, I did recently book a 20,000 Avios flight, so this’ll help me replenish.
Please comment if you received a targeted spend bonus for your British Airways Visa.