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Rethinking Loyalty – the next frontier
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<p>[QUOTE="swazzie, post: 464712, member: 1969"]</p><p>I am applying this philosophy on a much smaller scale with cruising:</p><p></p><p>1) When I started researching cruise loyalty programs a few years back, I hadn't read anything about Princess Cruises offering discounts or free cruises to patrons using their casino but had heard of other cruise lines doing this. As my preferred line, I was hopeful that Princess would eventually follow suit so I've used the casino a small amount on every Princess cruise I've sailed where the casino was open, making sure to GET TRACKED while playing the penny slots (between $50 and $200 of my money spent per cruise). Princess has recently started promoting the casino more in their marketing and I've been getting targeted discounts for up to 35% off of a wide range of cruises. The first time I used the discount, the savings more than made up any funds I lost (~$50 between all of the cruises). And I'm targeted for the same discount again for at least one future cruise.</p><p></p><p>2) I'm aware that Carnival has had a few non-casino promotions where some folks who haven't cruised in awhile got offered a free cruise just to get them to get back onboard. My family took our first Carnival cruise last year and it was good, but not enough for me to sail them again unless I get targeted for a free cruise...and then, I'll only take it if it will be on a newer ship and longer itinerary.</p><p></p><p>For both of these endeavors, I'm not putting in any more effort that I think is needed to achieve the goals I'm seeking and I think that's one of the keys to not getting too hurt if things don't pan out. I see us all applying this on varying levels with MS avenues so that we spend just enough to earn a status level with whatever loyalty programs are most beneficial to us. I'm likely to give at least a little more to the company once that offer or status level is achieved so I can further maximize my investment. However, that offer or status level doesn't always lead to greener pastures, which opens the door to experimenting with other loyalty programs. I also don't go for an offer just to go for it, but hopefully it's available when a suitable opportunity arises to take advantage.</p><p></p><p>[USER=350]@smittytabb[/USER] mentions privilege and the lack thereof, which spoke to me, and that definitely plays a role in determining if we're successful in being extended an offer when people can see and/or hear us and can make a judgement based on that. However, absent that, we don't know what we don't know, and it's possible that there's nothing we could do to be extended an offer (no matter how much we spend on the company) because the company just wasn't into us.</p><p>[/QUOTE]</p>
[QUOTE="swazzie, post: 464712, member: 1969"] I am applying this philosophy on a much smaller scale with cruising: 1) When I started researching cruise loyalty programs a few years back, I hadn't read anything about Princess Cruises offering discounts or free cruises to patrons using their casino but had heard of other cruise lines doing this. As my preferred line, I was hopeful that Princess would eventually follow suit so I've used the casino a small amount on every Princess cruise I've sailed where the casino was open, making sure to GET TRACKED while playing the penny slots (between $50 and $200 of my money spent per cruise). Princess has recently started promoting the casino more in their marketing and I've been getting targeted discounts for up to 35% off of a wide range of cruises. The first time I used the discount, the savings more than made up any funds I lost (~$50 between all of the cruises). And I'm targeted for the same discount again for at least one future cruise. 2) I'm aware that Carnival has had a few non-casino promotions where some folks who haven't cruised in awhile got offered a free cruise just to get them to get back onboard. My family took our first Carnival cruise last year and it was good, but not enough for me to sail them again unless I get targeted for a free cruise...and then, I'll only take it if it will be on a newer ship and longer itinerary. For both of these endeavors, I'm not putting in any more effort that I think is needed to achieve the goals I'm seeking and I think that's one of the keys to not getting too hurt if things don't pan out. I see us all applying this on varying levels with MS avenues so that we spend just enough to earn a status level with whatever loyalty programs are most beneficial to us. I'm likely to give at least a little more to the company once that offer or status level is achieved so I can further maximize my investment. However, that offer or status level doesn't always lead to greener pastures, which opens the door to experimenting with other loyalty programs. I also don't go for an offer just to go for it, but hopefully it's available when a suitable opportunity arises to take advantage. [USER=350]@smittytabb[/USER] mentions privilege and the lack thereof, which spoke to me, and that definitely plays a role in determining if we're successful in being extended an offer when people can see and/or hear us and can make a judgement based on that. However, absent that, we don't know what we don't know, and it's possible that there's nothing we could do to be extended an offer (no matter how much we spend on the company) because the company just wasn't into us. [/QUOTE]
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