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<p>[QUOTE="thepaul500, post: 173448, member: 1269"]</p><p>I personally only see two ways for it to work:</p><p>1. It could be a benefical way of enticing more people to read the blogs under the umbrella as well...not always easy or feasabile to do a giveaway for a $500 gift card like some of the big ones...but giving away "500" options could likely generate a large amount of interest. Of course, the more you give away, the more you dillute the value, but something to consider to increase readership. Could do the same thing on the forum as well to keep engagement (1 entry per user/day over a 30 day period on a specific thread or something). Use this to your advantage!</p><p></p><p>2. That, and "paying" for guest posts or new bloggers this way. The potential of a cash payout in the future, as well as working under the "brand" to gain free readership, could be a powerful way of drawing more/better talent. It gives you a bargaining chip. Not only that, but it makes your company "employee" (contractor?) owned. Giving out equity generates loyalty towards the betterment of the whole or corporate synergies some MBA mumbo. In reality, sharing the ownership also allows for an eventual exit of you, the owner. Selling the business to the other bloggers, or to us, the forum members, could allow for the brand to live on if/when you decide to move on to something else.</p><p></p><p>I dont personally see it working well for just general forum members (myself included, wah!), though maybe there is something I'm missing. We get our "reward" in the form of free access to the blogs under your brand, free access to this site, and free discourse.</p><p></p><p>However, I think this is a seriously smart, forward looking move on your part. You are "creating" the value that is intrisically there already, and can then leverage that to grow your brand. Props.</p><p>[/QUOTE]</p>
[QUOTE="thepaul500, post: 173448, member: 1269"] I personally only see two ways for it to work: 1. It could be a benefical way of enticing more people to read the blogs under the umbrella as well...not always easy or feasabile to do a giveaway for a $500 gift card like some of the big ones...but giving away "500" options could likely generate a large amount of interest. Of course, the more you give away, the more you dillute the value, but something to consider to increase readership. Could do the same thing on the forum as well to keep engagement (1 entry per user/day over a 30 day period on a specific thread or something). Use this to your advantage! 2. That, and "paying" for guest posts or new bloggers this way. The potential of a cash payout in the future, as well as working under the "brand" to gain free readership, could be a powerful way of drawing more/better talent. It gives you a bargaining chip. Not only that, but it makes your company "employee" (contractor?) owned. Giving out equity generates loyalty towards the betterment of the whole or corporate synergies some MBA mumbo. In reality, sharing the ownership also allows for an eventual exit of you, the owner. Selling the business to the other bloggers, or to us, the forum members, could allow for the brand to live on if/when you decide to move on to something else. I dont personally see it working well for just general forum members (myself included, wah!), though maybe there is something I'm missing. We get our "reward" in the form of free access to the blogs under your brand, free access to this site, and free discourse. However, I think this is a seriously smart, forward looking move on your part. You are "creating" the value that is intrisically there already, and can then leverage that to grow your brand. Props. [/QUOTE]
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