I think they are targeting the same people they were targeting with the Arrival plus and they are trying to make it more clear that they are looking for non churners who are going to put a significant amount of spending on the card year in and year out. The Venture has lots of committed users in the general population. They like the simplicity of having a savings bank to help pay for vacation whether it's a good idea or not. Based on that target customer the card may do ok. If you are going to spend 15k a year you are better off and you can tell your churners friends on the internet that your card does have travel partners.I just can't figure out who their targeting with this card. A bunch of obscure travel partners that only hardcore travel hackers will take advantage of, and even then only JAL, and maybe Air France is of much interest. Otherwise a 2% card with a high AF compared to it's competitors, unless you can spend $25k for the full 3% back but then much of it is negated by the AF. Even then you're only coming out ahead $100, which has to be used on travel with a high minimum redemption. Just a bizarre offering.
Which is why I keep my MSR organic. If I can't, I'll buy GCs at odd amounts at locations that don't have Level 3 reporting where a larger charge wouldn't be considered abnormal. But regardless, there's some risk in MS spend whether it's for MSR or not. Any issuer can shut you down and confiscate the points. So you might as well hit it while you can.I also find bonuses tied to high spend levels to be risky nowadays. There is a risk that MS will not count toward any bonuses and a risk that they just shut you down.