I wanted to review a few things that I’ve done in the recent weeks in gift card churning and how interesting how things have evolved in a very short period of time.
A few months ago, I posted about being efficient with the fraud call and to take a proactive approach. Turns out between now and the middle of April the system changed, completely. It took me by surprise and got me in a position when I was not ready.
Basically the conversation was:
Me: Hi, I received an email to confirm my order.
Agent: What’s your order number?
Me: It is: ABCD123456
Agent: We didn’t send you an email.
(Me, oh sh..)
Agent: We didn’t even process the order yet. Who gave you our phone number? How did you get an email if we didn’t email you?
Me: Oh my bad, I got confused with an older email that I have.
Agent: <in a very argumentative tone> We’ll process your order..
I quickly hung up the phone. I take a break for 3 weeks and a new system was implemented. The best part of this new system, I no longer need to call and wait over a week for the order to process. It takes about 72 hours or so which is really nice. I don’t need to call it in and have a manual review.
From the same vendor from above, I’ve noticed that gift cards denominated in $25 or $250 have one gift card design compared to $100. The gift card number serial number range also differs for the denomination. They recently changed the SKU to the gift card and it’s concerned me a great deal because I’m not sure if that also “fixed” the portal from paying out for gift card purchases. The changes went into effect sometime between middle of February and middle to late April.
What’s Going On?
In a span of just 2 months, things have rapidly changed. I can’t exactly tell what’s happening, but time will tell. It’s still ongoing research and we’ll see what shakes out in the next 4 to 6 weeks.