A while back I wrote about the impending devaluation of Amazon Mom. On November 11, the discount on baby wipes was reduced to 5%, and the cumulative discount when you have 5 or more Subscribe and Save items in a shipment dropped from 20% to 15%. Some Amazon Mom members were notified that they would be receiving a credit in some amount as a one time consolation prize (my words, not Amazon’s). Today, I received my code for a $30 credit. Check your inbox if you haven’t already.
Overall, the devaluation is disappointing. I particularly enjoyed the 20% discount on 5 S&S items, as it was easy, convenient, and very price-competitive to keep the home stocked with paper towels, toilet paper, laundry detergent, dish detergent, diapers, wipes, you name it. Coupled with the new Amazon Pantry program, where heavier household items like cases of paper towels and detergent now ship at a flat rate, rather than free with Prime, we’ve taken a bit of a hit in terms of overall Prime benefits. I’m not sure where things will fall, but I’ll be lo0king at the Walmart and Target ads now and not just letting those Subscribe and Save orders ride.
What do you think – is Walmart in your future?