Oh dear: Chipotle is raising its prices:
The Mexican food chain said Thursday that it would raise prices for the first time in three years as its popularity continues to soar. Menu boards with the new prices should start rolling out in coming weeks and be in place at all restaurants by this summer.
Executives have said in the past they were considering a hike of about 3 percent to 5 percent. That translates to an extra 24 cents to 40 cents for an $8 burrito bowl.
Jack Hartung, Chipotle’s chief financial officer, said during a conference call with analysts that price is not the main reason customers visit its restaurants anyway.
“Most of the value comes from the experience,” he said.
Well, no–most of the value comes from the combination of reasonable price and high quality that Chipotle offers. There’s a similar local chain where I live–it’s similar on price but Chipotle’s quality is much better, so I don’t go to that other chain.
Chipotle has yet to be taken over by its marketing department, so unfortunately there aren’t a ton of ways to get free or cheap Chipotle food. If you’re a Chipotle fan, I do recommend you read How To Hack Chipotle, which has some great ideas, and here’s another article on the same topic with some more thoughts.
One idea mentioned in both articles is the half-and-half protein technique, where instead of getting double meat you just ask for half of one meat and half of another and end up getting about 150% of the usual meat allotment without paying extra. I’ve been doing this for a while now and highly recommend it.
Another point from the second article:
When you are ordering your burrito bowl, feel free to ask for extras. You can’t ask for extras of meat, but you can for everything else at no additional cost. This includes extra scoops of rice or beans. Again, this doesn’t work so well with the burrito due to the limited space, but you can score a lot of extra food when you order a burrito bowl.
Social engineering, people! Make it work for you in this dark time of rising burrito prices!