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Harvard Business School Case Study On Revenue Earning Loyalty Program




In one of my class assignments for a group project, we are working on a Harvard Business School case study, about Olympic Rent A Car. It’s rather fitting in our scope of mileage/points earning. This case study was originally published in December 2013, right before Delta announced that mileage accumulation would be based off of revenue. I never thought that having this blog would have any relevancy to my classes.

For our assignment we are to come up with a 20 to 25 minute presentation:

  1. Executive Summary
  2. Situation Analysis
  3. SWOT Analysis
  4. Primary Problem Definition
  5. Development of Alternatives
  6. Evaluation of Alternatives and Recommendation to Management
  7. Appendix – Used for exhibits that are not part of the actual presentation

 

I did primary problem definition and development of alternatives. For the alternatives, I suggested:

  • Cobranded credit card
  • “Enhancing” the current program, really a program devaluation
  • Or as the HBR case suggested, move forward with revenue based points earning

 

I’m only in one class so far, but I am so happy to be part of  the MBA program. It’s very exciting, I’m learning quite a bit.

13 comments… add one
  • Sounds interesting. Too bad you had to settle for Harvard. 😉 (Says the girl who went to some school down in New Haven…)

    Reply
  • Awesome! I remember when in my MBA program, it was always exciting to be able to link things to what I was *really* interested too.

    Hope this is the first of many great linkages!

    Reply
    • Hopefully! If this class is the start of things that interest me, I’m excited

      Reply
  • Harvard? Yale? Are those even accredited colleges?

    😀

    Reply
  • He likely doesn’t go to Harvard. They even use Harvard case studies down at the local community college….

    Reply
    • Yup didn’t get into Harvard, just using a case study.

      Reply
      • Probably for the better since the only think Harvard produces is like-minded (arrogant) thinkers.

        Reply
  • Everybody knows the best b-schools are in the southeast anyway…

    Reply
    • That’s absolutely correct. I attended James Madison University, which is the Harvard of the south.

      And remember, if you’re called the “Harvard of the ” that is totally legit.

      Reply
  • Oh, no, the dreaded SWOT analysis. Kill me!

    Reply

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